Unilever has developed a 10-point manifesto to guide its marketers as its engagement with digital changes the way it wants them to use media to communicate with consumers.
The Times' digital director said that News International "believes" in the subscription model it introduced earlier this year when it erected its online paywall, adding that its relationship with advertisers remained strong.
Attending the ninth annual AOP Digital Publishing Summit in Westminster today proved to be something of a milestone for the UK's media industry.
The Independent is to launch a stand-alone newspaper geared towards a twentysomething demographic, according to a well-placed industry source.
The Guardian and The Observer were the only sibling national newspapers to register month-on-month increases in September, according to the latest round of Audit Bureau of Circulations (ABC) figures.
A breakdown of the key figures from the September 2010 ABC report.
Guardian News & Media is planning to launch three content-led mobile apps this side of Christmas, according to managing director Tim Brooks.
Michael Douglas' re-appearance in the second Wall Street film, 'Wall Street: Money Never Sleeps', has helped an ad for the Smart Fortwo deliver 712,000 impacts in the film's first weekend.
Google collects the minimum possible amount of people's personal data and uses it very thoughtfully, according to Matt Brittin, managing director of the internet giant in the UK and Ireland.
Some top-level faces this week, as ITV chief executive Adam Crozier speaks at NABS and NatMag's chief executive Arnaud de Puyfontaine catches up with News International's ceo Rebekah Brooks. Oh, and Stephen Fry makes a surprise appearance at Future's T3 Awards...
© Haymarket Media Group Ltd. | Terms & Conditions | Contact us
to remove filters