Alberto Culver shareholders approve sale to Unilever
20 Dec 2010 | by Ed Owen
Shareholders in Simple brand owner Alberto Culver have backed a proposed $3.7bn (£2.38bn) acquisition of the company by Unilever.
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John Lewis continues to perform well despite the snow
23 Dec 2010 | by Ed Owen
In the last trading days before Christmas, John Lewis has seen an increase in sales of 4.3% compared to last year, despite the ongoing poor weather.
Lynx backs iAds in £8m campaign
15 Dec 2010 | by Loulla-Mae Eleftheriou-Smith
Unilever is launching a new campaign for Lynx's Excite range, with a major push through Apple's iAds, as part of a £8.3m marketing spend.
Top 10 marketing mishaps of 2010
14 Dec 2010 | by Nicola Clark
No year is complete without a marketing mishap and in 2010 there were plenty to chose from.
Schwarzkopf to sponsor Famous and Fearless and Glee
13 Dec 2010 | by Maisie McCabe
Schwarzkopf has signed a seven-figure deal to sponsor a youth package on Channel 4 and E4 in 2011, including the upcoming Chris Evans show 'Famous and Fearless'.
Reckitt buys into Indian market
13 Dec 2010 | by Ed Owen
Reckitt Benckiser has bought Indian company Paras Pharmaceuticals for £460m in cash, giving it several high-profile, over-the-counter medicine brands.
Top 10 marketing moments of 2010
13 Dec 2010 | by Nicola Clark
There is no doubt that many marketers started the year with huge trepidation following the stripping back of their departments in the wake of recession.
VO5 to partner FHM in 'blokes' strategy shift
08 Dec 2010 | by Maisie McCabe
VO5, the haircare brand owned by Alberto Culver, is boosting its marketing activity aimed at male consumers.
Unilever buys Radox and Brylcreem brands for €1.2bn
06 Dec 2010 | by Ed Owen
Unilever has completed a €1.2bn (£1bn) cash buy-out of Sara Lee's European personal care and laundry business, which features the Radox and Kiwi brands.
Andrex unveils CGI puppy in latest ad campaign
02 Dec 2010 | by Alex Brownsell
Andrex has unveiled its first ad campaign since scrapping its famous Labrador puppy for a computer generated brand mascot.
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