Carat retains $1.2bn media business in the US
22 Dec 2010 | by Sara Kimberley
Aegis Media has landed its second Pfizer account in a week, as the pharmaceutical giant has retained Carat to its estimated $1.2bn US media planning and buying business.
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John Lewis continues to perform well despite the snow
23 Dec 2010 | by Ed Owen
In the last trading days before Christmas, John Lewis has seen an increase in sales of 4.3% compared to last year, despite the ongoing poor weather.
Alberto Culver shareholders approve sale to Unilever
20 Dec 2010 | by Ed Owen
Shareholders in Simple brand owner Alberto Culver have backed a proposed $3.7bn (£2.38bn) acquisition of the company by Unilever.
B&Q launches 'January' sales on Friday
15 Dec 2010 | by Ed Owen
B&Q, the DIY chain owned by Kingfisher, will launch its January sales a full week ahead of Christmas on Friday (17 December).
Reckitt buys into Indian market
13 Dec 2010 | by Ed Owen
Reckitt Benckiser has bought Indian company Paras Pharmaceuticals for £460m in cash, giving it several high-profile, over-the-counter medicine brands.
The Marketing Society Forum: Was Andrex right to replace the real puppy in its ads with a CGI version?
08 Dec 2010 | by Staff
Andrex has replaced its gambolling Labrador puppy, which was created by JWT in 1972, with a computer-generated canine that plays with friends, eats and sleeps in a 'puppy's world'.
Unilever buys Radox and Brylcreem brands for €1.2bn
06 Dec 2010 | by Ed Owen
Unilever has completed a €1.2bn (£1bn) cash buy-out of Sara Lee's European personal care and laundry business, which features the Radox and Kiwi brands.
Dreams appoints Starcom MediaVest Group to £35m account
02 Dec 2010 | by Maisie McCabe
Bed specialist Dreams has appointed Publicis Groupe-owned Starcom MediaVest Group to its £35m media account after a competitive pitch.
Andrex unveils CGI puppy in latest ad campaign
02 Dec 2010 | by Alex Brownsell
Andrex has unveiled its first ad campaign since scrapping its famous Labrador puppy for a computer generated brand mascot.
Reckitt top brass awarded million-pound share bonuses
02 Dec 2010 | by Ed Owen
Christmas has come early for executives at Dettol and Lemsip brand-owner Reckitt Benckiser this year, with eight of its executive team, including two career marketers, awarded generous share packages worth millions.
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