More Th>n revamps marketing strategy in search of 'trust'
22 Dec 2010 | by Alex Brownsell
Insurer More Th>n is shifting its marketing strategy away from comedy in an effort to become the most trusted brand in the direct insurance sector.
Initiative is launching a no-cost, worldwide campaign to drive awareness of the research undertaken by the Juvenile Diabetes Research Foundation (JDRF).
Insurer More Th>n is shifting its marketing strategy away from comedy in an effort to become the most trusted brand in the direct insurance sector.
Forty percent of frequent internet users over the age of 55 manage a social network, UM's Wave 5 research has found.
A PlayStation Move poster has been banned by the Advertising Standards Authority (ASA) after complaints that it was offensive, irresponsible and inappropriate for public display.
Energy supplier E.ON has hired 3 Monkeys to handle its customer PR following a competitive pitch.
Guardian News & Media's website became only the second UK newspaper site to surpass 40 million unique browsers last month, following a double-digit increase in daily visitors.
Hair brand Shockwaves has been named as the headline sponsor for NME's music awards for the seventh year running.
Contract for differences (CFD) financial betting brand IG Markets has launched a print ad campaign, encouraging consumers to speculate on the influence of China on the global economy.
A merged News Corporation and BSkyB is unlikely to link up its TV and newspaper ad sales due to lack of "market power," according to the European Commission's competition experts.
Communications group Creston has announced that it is to acquire US healthcare PR firms Cooney/Waters and Alembic Health Communications.