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Online grocery shoppers are less likely to react to marketing promotions compared to those in the supermarket, while mobile sites remain largely sub-standard, new research suggests.
CASE STUDY - A recent online campaign for L'Oreal's Elnett hairspray saw click through rates increase an additional 47% once contextual targeting technology was added to the campaign.
Rias, the specialist over 50s insurance provider, claims to have slashed its marketing spend and boosted acquisitions by using predictive marketing software developed by IBM.
CASE STUDY - LateRooms.com debut use of TV to give it an awareness boost led to a 70% increase in bookings.
Thinkbox's first foray into neuroscience research reveals that in terms of ad creative, it's the little things that can make all the difference.
CASE STUDY - In January 2009 the Department of Health launched Change4Life with the aim of reducing obesity.
CASE STUDY - 118 24 7: Awareness of the generic 118 number was high among consumers but there was a necessity to 'punch through' with the 24 7 part.
BP more than tripled its advertising budget in the three months after the Deepwater Horizon oil spill in the Gulf of Mexico, as the energy giant looked to combat negative publicity and rising public anger in the US.
ITV has avoided censure from media regulator Ofcom following a gaffe that meant the broadcaster ran an ad over captain Steven Gerrard's opening goal for England versus USA on its ITV1 HD channel.
The National Readership Survey is to pilot hybrid print and online six-month readership estimates, with results to be available for assessment by the NRS in early 2011.
