Martin Sorrell's WPP has acquired the full service digital agency Blue State Digital, best known for leading Barack Obama's digital campaign in the last US presidential elections.
PARIS - Publicis Groupe, parent company of Saatchi & Saatchi and Starcom MediaVest, has acquired a healthcare communications agency founded by Francois Sarkozy, the younger brother of the French president, Nicolas.
WPP has completed its third acquisition in six weeks, buying Singapore-based digital agency Yolk through its advertising agency network Grey, for an undisclosed sum.
AOL has acquired rich media ad technology platform Pictela, as it looks to boost its suite of premium advertising tools.
Reckitt Benckiser has bought Indian company Paras Pharmaceuticals for £460m in cash, giving it several high-profile, over-the-counter medicine brands.
Engine USA has acquired its second agency, a 35-strong outfit called Noise that specialises in reaching 16- to 34-year-olds, for an undisclosed sum.
WPP has bought US DM agency Marketing Direct for an undisclosed sum, in a deal brokered through KBM Group.
Unilever has completed a €1.2bn (£1bn) cash buy-out of Sara Lee's European personal care and laundry business, which features the Radox and Kiwi brands.
R2 Communications, the media agency formerly known as Austin West Media, has been bought out of administration by WTTW Communications, a company led by former AW Media managing director Nick West.
Rupert Murdoch's News Corporation has acquired a 90% stake in Wireless Generation, a US-based education technology company, for around $360m (£226m).
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