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PROMOTIONAL FEATURE: Why science is good for LG Electronic's brand

In the second marketer interview brought to Marketing by Yahoo!, IPA president Rory Sutherland talks to LG head of brand Paul Meadows about why digital marketing is set to become the electronics giant's lead medium

Stella Artois launches Christmas-themed iAd

Stella Artois has launched a Christmas-themed campaign on Apple's mobile advertising platform iAd, building on its 'Ice Lounge' TV ad by Mother.

Observer print ad to drive listening to Jay-Z album

The Observer will run a 'digital watermark' ad this Sunday as part of the campaign to promote Jay-Z's new album 'The Hits Collection Volume 1', which will enable the reader to sample music from the upcoming album via their phone.

Future targets Xbox mag subscribers with personalised ads

Computer games magazine publisher Future is promoting the launch of 'Fable III' on the Xbox 360 with a series of personalised press ads aimed at magazine subscribers.

Xbox 'Fable III: Kingmaker' by McCann London

Microsoft has launched a new campaign to launch its Fable III video game.

What Next in Digital?

What do experts from 11 companies think will be the next big thing(s) in digital? Read and listen to what they have to say in essays and short films (via the links below) and see what happened when we brought them all together for a roundtable lunch debate. Videos produced by Sarah Johnson

The Social Experience Economy

Social technologies will give brands unprecedented access to groups of connected web users

End of 'digital' road

Talk about 'digital' and channel-based silos should be things of the past. Organisations need to be structured around what's real, not what's easy

A newly converged world

There are growing opportunities to link physical interactive experiences with mobile networks

The art of serial brand arson

Potentially, it's good to be 'lighting many small fires' but at the same time, a brand can benefit from being properly defined by a single big idea

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