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WPP's chief executive Sir Martin Sorrell believes the worst of the financial downturn is over but cautioned that uncertainty about how the rest of the year will pan out remains in the more mature media markets of the world.
The Goverment's reasoning behind radical cuts at the COI is flawed and, for those concerned, frustrating and galling, but the opportunity to generate further evidence of advertising's effectiveness should now be grasped, writes Hamish Pringle, director general of the IPA.
Sir Martin Sorrell's WPP Group has recorded a revenue rise of 1.8% in the first five months of the year, according to a trading update at the advertising network's annual general meeting.
Specialist agencies have had to adapt as cash-strapped clients demand work that looks beyond on-shelf standout to the total brand experience.
What do experts from 11 companies think will be the next big thing(s) in digital? Read and listen to what they have to say in essays and short films (via the links below) and see what happened when we brought them all together for a roundtable lunch debate. Videos produced by Sarah Johnson
Imagine how powerful the reams of data that digital marketing generates could be if made available to all in one location. If only such a place existed
Controlling communications used to mean controlling the agenda until digital changed all that and super-connected citizens are dictating things
You don't need megabucks to succeed, you just have to be clear about what you want people to do and make sure the conditions are right
CANNES 2010 - Leo Burnett's House of Cards identity for Shelter was awarded a Gold Lion in the Design category at this year's Cannes Festival.
CANNES 2010 - Only five UK agencies have received nominations in the Design category at this year's Cannes Lions International Advertising Festival.
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