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Sony to launch ad campaign for PSP Go

30 Sep 2009 | by Fiona Ramsay

LONDON - Sony Computer Entertainment is backing the launch of its PSP Go handheld console this week with a marketing push through agency Love Creative.

Samsung debuts camera ad campaign

30 Sep 2009 | by Fiona Ramsay

LONDON - Samsung is launching a £2m advertising campaign this week, featuring TV ads to support its new 2View cameras.

Online adspend overtakes TV

30 Sep 2009 | by Fiona Ramsay

LONDON - Online adspend has overtaken TV for the first time, accounting for a 23.5% share of all spend in the first half of 2009.

Fujitsu kicks off review of £2 million advertising account

29 Sep 2009 | by Matt Williams

LONDON - Fujitsu, the IT and business solutions company, has called a review of its £2 million UK advertising business.

O2 ties with Shazam for mobile music shopping

29 Sep 2009 | by Fiona Ramsay

LONDON - O2 has teamed up with Shazam, the mobile music service, to let O2 customers find out what the songs they hear are called and then purchase tracks through their mobile.

Mark Ritson on 'fighter brands': attack as a form of defence

29 Sep 2009 | by Mark Ritson

LONDON - Can a fighter brand really put paid to the challenge of lower-priced rivals?

Vodafone 2.0: building a social-networking brand

29 Sep 2009 | by Fiona Ramsay

LONDON - Vodafone is poised to unveil the first significant ad campaign from its newly appointed global creative agency Santo.

Digital 'too low' a priority for firms is message at PRWeek conference

29 Sep 2009 | by Arun Sudhaman

Senior marketer warns PRWeek conference against digital complacency.

Technology: Women byte back

29 Sep 2009 | by Alex Blyth

The way women use technology has changed beyond all recognition. So what does this mean for the tech PR sector? Alex Blyth explains.

Research shows poor click-through for online social media ads

28 Sep 2009 | by Staff

LONDON - A new study has revealed that ads running on non-social media websites achieve better click-through rates than those on social networking sites such as Bebo and Flixter.

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