Search results

Showing 1 - 10 of 155 results

Sort results by: date | relevance

1 2 3 4 5 ...

Search filters:

By Date

  • 2009 Remove filter
    • Sep-2009 Remove filter

By Article Type

  • Analysis Remove publication filter

Click remove filters icon to remove filters

Clear this search

Twix creates teatime appeal

Mars' chocolate brand plans to muscle in on KitKat territory with campaign aimed at tea drinkers

Sector Insight: Sweet and savoury spreads

LONDON - To increase sales further, sweet and savoury spreads brands need to come up with extra eating occasions for their products.

Hike in UK digital ad spend lags behind rivals

Global digital ad spend is forecast to reach $64.7bn in 2010, accounting for about 15% of global ad spend, according to a GroupM report, Interaction.

Design Awards Preview - Intelligent design

LONDON - The relaunched Marketing Design Awards will pay testament to the industry's continuing vibrancy.

PepsiCo explains how it measured the carbon footprint of Walkers Crisps

LONDON - In a Q&A with Marketing, Martyn Seal, PepsiCo Europe Sustainability Director, explains how it measured the carbon footprint of Walkers Crisps.

Brands and their footprints: carbon-labelling schemes begin to enter the mainstream

LONDON - With the multitude of environmental pledges, certification schemes and labelling initiatives confusing the issue, it is understandable that, for many brands, public declaration of carbon emissions has not been a business priority.

Brand Health Check: Royal Mail

LONDON - Strikes have undermined the postal service's attempts to get SMEs back onside.

Are you a marketing tease?

LONDON - Unbranded campaigns may grab consumer attention, but they are not risk-free.

Mark Ritson on 'fighter brands': attack as a form of defence

LONDON - Can a fighter brand really put paid to the challenge of lower-priced rivals?

New game plan: JJB attempts to shift itself upmarket

LONDON - JJB, the beleaguered sports retailer, last week announced it was repositioning in an attempt to turn its fortunes around.

1 2 3 4 5 ...

Additional Information

Latest jobs Jobs web feed