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EA Sports 'Fifa 10: how big can football get' by Wieden + Kennedy Amsterdam

Wayne Rooney stars in this latest work to promote new game Fifa 10 which shows millions of gamers joining forces to play the game and indulge their love of football.

O2's online stature takes a battering

O2's online reputation has slumped dramatically as a result of widespread dissatisfaction with the mobile operator's signal coverage, according to new research.

MemoryBits International to spend £1m on PR

A Jersey-based online tech retailer has handed out £1m worth of business to four firms, in its first foray into PR.

Anthony Hilton: Public sector fights back on pensions

No-one these days has a good word to say about public sector pensions.

Danny Rogers: The day PR outflanked other disciplines

Media agencies muscling in on PR's territory; an advertising shop winning the big PR prize at Cannes; a multi-disciplinary scramble to own the new digital space: this has become the marcoms sector narrative for 2009.

Profile: Adrian Lovett, director of campaigns and communication, Save the Children

Save the Children's Adrian Lovett is using his comms expertise to highlight the fact children are dying needlessly. Kate Magee meets him.

Integrated marketing: The Big idea

PRWeek and the NSPCC created a brief to see how well four different disciplines could pitch an integrated solution. Arun Sudhaman and Kate Magee explain what happened.

Tara Hamilton-Miller: Oh, those dreaded conference photos

It is that time of the year again, when Westminster packs up and migrates to another part of Britain to debate, stay up late and showcase big hearts and big ideas.


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