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Word of Mouth - The true meaning of Easter

29 Apr 2009 | by Staff

There has been a lot of talk about buzz analysis as a prediction tool, a la Obama, and its invaluable use in generating consumer insight.

Mini attempts a mini revival

28 Apr 2009 | by Staff

After the roof fell in on its buzz score following job cuts, the iconic car brand is slowly recovering

Sector Insight: Self-catering holidays

28 Apr 2009 | by Jane Bainbridge

The recession means the UK self-catering holiday industry should make up some of the ground it has lost to all-inclusive deals.

TMT investors stick with their choices

28 Apr 2009 | by Staff

More than half (55%) of technology, media and telecom investors plan to invest the same resources - or more - in 2009 as they did last year, according to a survey by corporate finance specialist Cobalt. However, Cobalt reveals the vast majority of investors (83%) expect their average investment size...

Football shirt sponsorship becomes a buyers' market

28 Apr 2009 | by Ed Kemp

LONDON - The shirt-sponsorship market has begun to suffer the fallout from the downturn.

Cuts to the BBC's marketing budget may make no difference given its ubiquity

28 Apr 2009 | by Sarah Johnson

LONDON - Marketing cuts will force the BBC to hone the use of its existing media resources.

Ad campaign for bottled water just leaves it muddied

28 Apr 2009 | by Joe Thomas

LONDON - A campaign pushing the benefits of bottled water has drawn a mixed response.

Hitching a ride - Brawn F1 star Jenson Button seeks personal sponsors

28 Apr 2009 | by Ed Kemp

LONDON - Formula One star Jenson Button aims to cash in on his stunning start to the 2009 Championship by securing a host of personal endorsement deals, Marketing can reveal.

Marketing scrap - trading in your battered old motor for something new

28 Apr 2009 | by Alex Brownsell

LONDON - Last week's Budget announcement introducing the much-vaunted car scrappage incentive has set the scene for a fierce marketing battle.

The Radio Council finally presents a united front for DAB

28 Apr 2009 | by Sarah Johnson

LONDON - The radio industry looks like it has finally got its act together with the launch of the Radio Council, which brings together the BBC and the commercial radio industry to promote digital radio (DAB) and lobby for more Government investment.

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