Biggest brands: Top 100 online advertisers 2009
31 Mar 2009 | by David Benady
Online advertising has long been seen as the saviour of the advertising industry, but times are tough.
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And in the real world: Mortgages, Phorm, M&S, GM/Chrysler
31 Mar 2009 | by Caroline Lovell
LONDON - Today's round-up of the biggest business stories.
McDonald's kicks off agency search
25 Mar 2009 | by Staff
LONDON - McDonald's has appointed Oystercatchers to conduct an agency search for its employer brand and recruitment advertising business.
Biggest brands: Top 100 UK advertisers 2009
24 Mar 2009 | by David Benady
The downturn in the economy has, inevitably, led many brands to slash their media spend, but some are taking the opportunity to drive up their adspend.
KFC trials slushy snack drink
24 Mar 2009 | by Gemma Charles
LONDON - KFC is trialling a range of drinks called KFC Krushems, as part of a drive to expand its offering to young people.
McDonald's Australia draws citicism by sponsoring maths lessons
23 Mar 2009 | by Gemma Charles
LONDON - McDonald's in Australia has found itself under fire by sponsoring an online maths programme.
Public View - KFC 'secret ingredient' by BBH
23 Mar 2009
LONDON - Were members of the public convinced by BBH's latest ad promoting the culinary care which goes into preparing a KFC?
KFC 'good things' by McCann Erickson Malaysia
19 Mar 2009
TV campaign - To assert KFC's role in the Malaysian fast food market above its competitors.
Starbucks unveils strategy for growth
19 Mar 2009 | by Staff
LONDON - Starbucks Coffee Company chairman and CEO Howard Schultz outlined at the company's AGM in Seattle, Washington, yesterday a two-pronged strategy for long-term growth.
KFC's documentary-style ad campaign focuses on freshness
17 Mar 2009 | by Gemma Charles
LONDON - KFC has launched a new ad campaign shot in a documentary style which focuses on how the chicken is prepared in store.
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