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Polish beer Okocim beer in overhaul

31 Mar 2009 | by Staff

LONDON - Carlsberg is to relaunch its high-strength Polish beer brand Okocim to position it as a premium drink.

Global to sell Digital One stake to Arqiva

31 Mar 2009 | by Emma Barnett

LONDON - Global Radio is on the verge of selling its 63% stake in Digital One, the national digital radio multiplex, to fellow shareholder, Arqiva.

Footballer Teddy Sheringham plays 'keepy-uppy' with his balls for charity

31 Mar 2009 | by Joe Thomas

LONDON - Everyman, the fund-raising arm for the charity The Institute of Cancer Research, has launched a new campaign using Teddy Sheringham.

Sony Bravia supports Condé Nast's Wired launch with innovative ad format

31 Mar 2009 | by Ian Darby

LONDON - Condé Nast's Wired magazine will hit newsstands on Thursday with a special gatefold ad for Sony Bravia.

Evening Standard appoints Walker Media to media task

31 Mar 2009 | by Ian Darby

LONDON - The Evening Standard has appointed Walker Media to handle its media planning and buying account.

Fox News launches social networking site

31 Mar 2009 | by Staff

LOS ANGELES - Fox News has launched a social networking site for US conservatives dubbed Fox Nation where viewers can interact with the channel's stars including Bill O'Reilly.

LoveFilm divides acquisition task

31 Mar 2009 | by Joe Thomas

LONDON - LoveFilm, the UK's biggest online DVD and games rental service, has appointed sister digital agencies Quant and Presky Maves to handle its customer acquisition account.

Is there a formula for stimulating emotional responses to brands?

31 Mar 2009 | by Staff

Food group Nestle is following the Japanese philosophy of kansei, in which products are designed to elicit certain emotional responses in consumers. Is such a technique viable in marketing?

Freesat to target pay-TV switchers

31 Mar 2009 | by Nicola Clark

LONDON - Freesat, the free-to-air satellite TV service, is launching its first TV advertising campaign as it aims to attract cash-conscious consumers to its subscription-free service.

Child Trust Fund provider to broaden offering

31 Mar 2009 | by Alex Brownsell

LONDON - Friendly society Family Investments, the UK's biggest Child Trust Fund (CTF) provider, is rebranding as it expands its product range into other financial-services areas.

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