BT slashes agency roster in attempt to save money
18 Mar 2009 | by David Singleton
BT is conducting a 'root and branch review' of its comms spend and PR agencies in order to get better value for money.
LONDON - Bartle Bogle Hegarty NY has won the top gong, The GRANDY, at the 2009 International ANDY Awards for its integrated campaign for Oasis' album launch "dig out your soul - in the streets".
BT is conducting a 'root and branch review' of its comms spend and PR agencies in order to get better value for money.
LONDON - The Sun is to launch an online radio station, Sun Talk, on 20 April as part of parent News International's £1m investment in new TV and radio studios.
Leo Burnett has launched a new campaign for Homebase that aims to highlight the fact that the store caters to both the DIY enthusiast and the more decorative home enhancer.
Dubai is planning a two-pronged PR offensive as it faces its biggest economic downturn in three decades.
PR professionals on both sides of the debate over minimum alcohol pricing have hit out at the media tactics used by the Government in leaking news of the plans this weekend.
Top PR agencies are calling on the PRCA to do more to prevent clients from stealing their ideas.
Marcoms group Loewy is merging its PR businesses to create a single agency called Speed Communications.
Gordon Brown's speedy rejection of plans for minimum pricing on alcohol has been judged as a smart PR move by senior journalists and political experts.
New natural history channel Eden celebrated its launch with a fake Polar Bear floating down the Thames