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Israeli pop hit revealed as Aids awareness hoax

LONDON - A song that has soared up the pop charts in Israel was tonight exposed as an elaborate hoax by one of the country's leading agencies to draw attention to the threat of Aids.

Brunswick retains top spot over Finsbury in Hemscott FTSE 100 rankings

Brunswick increased its lead for FTSE 100 firms in the fourth quarter Hemscott Rankings Guide.

PRWeek Readers' Survey: Take part and have your say

Getting the right information, at the right time and in the right format is a critical part of working life.

British Red Cross calls in Bright Young Things Comms for HIV brief

The British Red Cross has called in Bright Young Things Communications to help it challenge teenagers' misconceptions about HIV.

Colman's Mustard recruits carnivores with Lord Kitchener made out of meat

LONDON - Unilever has launched a press campaign for its Colman's Mustard brand featuring a sculpture of historic war secretary Lord Kitchener made entirely out of meat.

England cricketer Kevin Pietersen appears in his first Brylcreem ad

LONDON - Brylcreem is to launch the first ad in its multi-million pound campaign starring England cricketer, and newly appointed Brycreem Boy, Kevin Pietersen

Central Office of Information presents five-step process for behaviour change

The Central Office of Information (COI) has drawn up a five-step process for behaviour change campaigns.

Skymag rebrands and increases frequency

LONDON - BSkyB is renaming its customer magazine, Skymag, to Sky Magazine and upping its frequency from 10 to 12 issues per year.

Video: Drench unveils hamster jazz band ad

LONDON - Britvic's spring water brand Drench has unveiled its hamster jazz band ad online ahead of its launch on TV this Saturday night. Watch the video.

Sony promotes Chris Brown album on CBS Outdoor's digital screens

LONDON - Sony Music has launched a campaign to promote the new music release by Chris Brown, using CBS Outdoor digital screens.

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