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Boris Johnson asks mobile networks to work together so people can enjoy Olympics on handsets

LONDON - Boris Johnson, the Mayor of London, is calling on the UK's mobile phone networks to collaborate on developing new technologies to allow people to watch the 2012 London Olympics on their handsets.

Emirates 'ilingual' by Lean Mean Fighting Machine

Lean Mean Fighting Machine has launched the first ever iPhone App for Emirates with a new digital campaign to reinforce the airline's leading position within the travel industry.

Nokia unveils tie with Universal Music

LONDON - Nokia has launched a fresh music partnership intended to boost its digital download service.

Sony 'make.believe' by 180 Los Angeles

Sony is launching 'make.believe', a global brand initiative created by 180 Los Angeles, which seeks to merge the brand's entertainment and electronics divisions for the first time in the company's history.

Royal Navy Engineer Officer Challenge by Marvellous

Marvellous has utilised mobile and digital media in its new work for the Royal Navy in a bid to motivate Engineers and educate them on the benefits of a Navy career.

Sony Ericsson 'satio' by Saatchi & Saatchi

As part of the 'Spark Something' campaign, Saatchi & Saatchi has released a new spot to promote Sony Ericsson's latest mobile model, the Satio.

Vodafone poster ad scrapped for misleading charge claims

LONDON - A poster ad for Vodafone promoting international calls from 5p a minute has been banned by the Advertising Standards Authority.

Regulator bans 'inaccurate' Zavvi promotion

LONDON - An e-mail promotion offering Zavvi products "from only £1.95" has been withdrawn by the Advertising Standards Authority.

Murdoch: 'Ad revenue will give way to subs'

NEW YORK - Rupert Murdoch's News Corp is planning to reduce its dependence on ad revenue, according to the media mogul.

Brand Health Check: 3

LONDON - Can the outsider brand mount a serious challenge to its bigger mobile rivals?

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