Honda launches cinema campaign alongside Avatar film release
15 Dec 2009 | by Sarah Johnson
LONDON - Honda is launching a cinema campaign to coincide with the release of James Cameron's Avatar, promoting its Civic model.
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LONDON - Warner Bros is supporting the release of Guy Ritchie's 'Sherlock Holmes' with a marketing campaign running across outdoor, TV, press, online and radio.
LONDON - Honda is launching a cinema campaign to coincide with the release of James Cameron's Avatar, promoting its Civic model.
LONDON - Group M has issued revised forecasts for UK ad spend during 2009 and 2010 and for the first time in 18 months has moved them up on previous predictions.
LONDON - Vue Entertainment has appointed Ben Caunter as marketing manager, reporting into Daniel Heale, head of marketing.
LONDON - Coca-Cola partnered with Twentieth Century Fox on a global promotional campaign for James Cameron's film AVATAR, through its Coke Zero brand.
LONDON - The UK Film Council has appointed Film Tree to find and work with brands who want to support independent movies.
LONDON - VisitBritain is launching a digital campaign around the forthcoming Sherlock Holmes movie, directed by Guy Ritchie, as part of a wider strategy positioning Britain as a destination for movie fans.
LONDON - Beattie McGuinness Bungay has written a letter to maligned Daily Mail columnist Jan Moir, to promote the showing of a new film about three homosexual couples.
LONDON - Regulations on media ownership will be abolished by a Tory government, a move the party is claiming will be on the same scale as the Big Bang deregulation of the City in the mid-80s.
Sony is launching 'make.believe', a global brand initiative created by 180 Los Angeles, which seeks to merge the brand's entertainment and electronics divisions for the first time in the company's history.