Michelin moves $43m US media from MediaCom to MEC
22 Dec 2009 | by Staff
NEW YORK - Michelin has moved its estimated $43m US media planning and buying account from MediaCom to WPP sister agency Mediaedge:cia.
View the full versions of the agency new business leagues published in Campaign magazine last year.
NEW YORK - Michelin has moved its estimated $43m US media planning and buying account from MediaCom to WPP sister agency Mediaedge:cia.
LONDON - Havas Sports & Entertainment has won the 19-month brief to handle the marketing behind France's application to host the 2018 Winter Olympic Games and Winter Paralympics Games in the city of Annecy.
LONDON - Staff at direct and digital agency Tullo Marshall Warren have started cycling in their front window to raise money for a Tanzanian village in tribute to their director of strategy Mick Costella, who died last December.
LONDON - WPP's Mindshare has won the £50m global media planning and buying account for Randstad, the world's second-largest recruitment group.
LONDON - TV commercials placed by Carat appeared more often than any other media buying and planning agency in Marketing's weekly Adwatch ranking of ad recall during 2009.
LONDON - The pharmaceuticals giant Eli Lilly is looking for a media agency to handle its pan-European media planning and buying account for Cialis, the company's erectile dysfunction drug.
LONDON - Twenty Twenty Media Vision, former WFCA media director Bill Jones' newly formed media agency, has secured two new clients, Jackpot City and Purple Hoot.
LONDON - International Masters Publishers, the direct marketing specialist, has appointed WPP's Mindshare as its UK media partner for its 2010 marketing campaign.
LONDON - Beverage Brands, the owner of WKD, has awarded MediaCom its £5 million media buying account.