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Andrew Walmsley on Digital: Upwardly mobile

While the UK still waits for mobile to achieve its potential, the platform has taken off elsewhere.

LG campaign to focus on hero products

LONDON - LG Electronics is to run its biggest UK advertising campaign to date to promote a series of flagship product launches.

T-Mobile launches 'what would you do with?' TV campaign

LONDON - T-Mobile is launching its new advertising campaign, called 'What would you do with...?' during tonight's Big Brother programme on Channel 4.

Yell is first advertiser on 3's mobile broadband service

LONDON - 3 UK has signed up Yell as the first brand advertiser to run ads on 3's mobile broadband service.

3 begins drive for Messenger

LONDON - Mobile operator 3 is launching a marketing campaign for Windows Live Messenger, which enables users to send and receive instant messages for free via their mobiles.

What the recession really means for brands

LONDON - Consumers are not responding to the recession in a uniform manner - research reveals what brands really need to know about the downturn

Andrew Walmsley on Digital: fate of newspapers may rest with e-readers

Far from sealing the fate of the newspaper industry, a new generation of e-readers may be its saviour

Sony Ericsson to launch Pocket TV programme

LONDON - Sony Ericsson is launching its music-entertainment show Pocket TV, which viewers can watch on their mobile or on YouTube, on 4 June.


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