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TMW staff saddle up in Christmas tribute to Mick Costella

LONDON - Staff at direct and digital agency Tullo Marshall Warren have started cycling in their front window to raise money for a Tanzanian village in tribute to their director of strategy Mick Costella, who died last December.

Marketing to engage today's digitally-savvy youth market

Marketing directors from brands such as Durex and lastminute.com are featured in these video highlights of Marketing's acclaimed conference on engaging young people.

Fashion brands Burberry and Zara plot online assault

LONDON - Two of the fashion industry's biggest names are upping their online investment, with luxury label Burberry set to launch its own social networking site, and high street retailer Zara to go online for the first time.

Word-of-mouth trade body appoints Molly Flatt as first president

LONDON - Molly Flatt, a word-of-mouth "evangelist" at marketing agency 1000heads, has been appointed president of Wom UK, an organisation set up to represent the word-of-mouth marketing industry.

Best Western launches reward scheme

LONDON - Hotel group Best Western GB has launched a loyalty scheme devised by Collinson Latitude that enables hotel guests to earn points with hundreds of online retailers, including Marks & Spencer, Boots and Waterstone's.

DMG pre-tax profit rises above £3m as revenues top £56m

LONDON - Digital Marketing Group has reported a 45% year-on-year rise in pre-tax profits to £3.11m for the year ended March 31.

David Steele lands CEO role at CDMS/Transactis

LONDON - CDMS/Transactis, a data-driven DM specialist, has appointed former Dunnhumby director David Steele as its chief executive officer

DTV hires Derek Humphries as creative strategist

LONDON - DM specialist agency DTV has appointed marketing consultant Derek Humphries as director and creative strategist, as the agency attempts broaden its services beyond DRTV.

Profitable, cost-effective and trusted B2B marketing

Filmed at Marketing's 2009 B2B conference, this video features backstage interviews and presentations from the highest-rated speakers present. These include representatives of organisations such as IBM, Allianz and Nectar Business.

TMW creates pack to help combat male suicide

LONDON - TMW has produced a business-targeted campaign aimed at reducing the numbers of men who commit suicide due to work and economic pressures.

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