LONDON - Google, Burger King and The AA are among 250 big name brands that fail to disclose carbon-emissions performance data.
LONDON -The number of environÂmentally-themed ads attracting complaints has plummeted this year by 40%, as the marketing industry has stepped up its efforts to avoid being accused of 'greenwashing'.
LONDON - Marketers will have to adapt to new challenges posed by the sustainability agenda over the next decade as the issue grows in importance.
LONDON - Coca-Cola Enterprises (CCE) has shortlisted three agencies for an ad task highlighting its efforts in corporate social responsibility.
LONDON - Sky has launched its Rainforest Rescue campaign with the help of supermodel Lily Cole.
LONDON - In a Q&A with Marketing, Martyn Seal, PepsiCo Europe Sustainability Director, explains how it measured the carbon footprint of Walkers Crisps.
LONDON - With the multitude of environmental pledges, certification schemes and labelling initiatives confusing the issue, it is understandable that, for many brands, public declaration of carbon emissions has not been a business priority.
LONDON - The Marketing Society May Day Alliance, a partnership between The Marketing Society and Prince Charles' May Day Trust, held its inaugural meeting last week.
LONDON - The Fairtrade Certification has announced that 57 beauty products have gained certification, from companies including Boots, Lush and Neal's and Yard.
LONDON - Brands must move just sponsoring charities to being a force for good, argues Matthew Patten, chief executive of charity The Lord's Taverners.
to remove filters