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Fringe meetings on marketing issues at the Labour Party Conference

30 Sep 2008 | by Gemma Charles

LONDON - The Labour Party Conference spawned a host of marketing-related events.

The Marketing Profile: Tom Hings of Royal Mail

30 Sep 2008 | by Alison Donnelly

LONDON - Tom Hings, director of brand marketing at Royal Mail, carries the stern look of a man who has just entered marketing's equivalent of the last-chance saloon.

How marketing is shaping the US election

30 Sep 2008 | by Miranda Fitzgerald

LONDON - Bill Clinton beat favourite George Bush senior to become president in 1992 using the catchphrase, 'It's the economy, stupid'.

Labour reviews direct account

30 Sep 2008 | by Joe Thomas

LONDON - The Labour Party is looking for a direct agency following its annual conference in Manchester last week.

Asda launches kids health and nutrition website

30 Sep 2008 | by Dan Leahul

LONDON - Asda has recruited Leeds-based digital agency MadeByPi to develop a health and nutrition education website aimed at school children.

Half of consumers to buy less says Henley Centre study

30 Sep 2008 | by Nicola Clark

LONDON - More than half of all people plan to consume less over the coming year as anxiety over the uncertain economic outlook weighs on the minds of the consumers.

Diageo drinkers' advice portal sparks cynicism

30 Sep 2008 | by Gemma Charles

LONDON - Diageo's decision to launch its own global website promoting responsible drinking has drawn criticism from campaigners who claim such sites are aimed at avoiding tighter regulation rather than informing consumers.

Soil Association runs 'rejoin' push

30 Sep 2008 | by Jennifer Whitehead

LONDON - Campaigning environmental charity the Soil Association is launching a direct campaign to re-engage lapsed members.

Digital & Direct brief: Crisis hires The Gate

30 Sep 2008

Crisis, the homelessness charity, has hired The Gate to create advertising to support a fundraising project launching next year. The agency will develop an integrated campaign for the project as well as carrying out research and development work.

George Osborne links ads cull to tax cuts

29 Sep 2008 | by Staff

LONDON - Shadow chancellor George Osborne today said that his party's proposal to slash the government's ad budget could help reduce taxes.

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