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Fringe meetings on marketing issues at the Labour Party Conference

30 Sep 2008 | by Gemma Charles

LONDON - The Labour Party Conference spawned a host of marketing-related events.

Women's clothing company Long Tall Sally to rebrand

30 Sep 2008 | by Jacquie Bowser

LONDON - Long Tall Sally, the direct clothing retailer for tall women, is undergoing a rebrand with a new look created by Paul Lewis Design.

What marketers really need to know about the credit crunch

30 Sep 2008 | by Nicola Clark

LONDON - Using exclusive research from Henley Centre HeadlightVision, Marketing looks behind the gloomy headlines to examine the true impact the economic situation is having on consumer spending and what marketers can do to respond.

Tesco's discount gamble

30 Sep 2008 | by Jennifer Whitehead

LONDON - Tesco spent 20 years trying to banish memories of its 'pile 'em high, sell 'em cheap' image. After making such a grand effort to position itself as a respectable store for the middle classes to shop in, is Tesco making a tactical mistake by casting itself as 'Britain's biggest discounter'?

Half of consumers to buy less says Henley Centre study

30 Sep 2008 | by Nicola Clark

LONDON - More than half of all people plan to consume less over the coming year as anxiety over the uncertain economic outlook weighs on the minds of the consumers.

How marketers can benefit from the recession

30 Sep 2008

LONDON - Will Galgey, Managing Director of Henley Centre HeadlightVision, give marketers' tips on how to thrive in 'credit crunch.'

Branding brief: Turnbull & Asser appoints Calver Roots & Madge

30 Sep 2008

Turnbull & Asser, the bespoke menswear brand, has appointed start-up agency Calver Roots & Madge to reinforce its luxury positioning.

Branding brief: Figleaves.com updates logo

30 Sep 2008

Figleaves.com, the online lingerie retailer, has updated its logo to complement its 'Everyday luxury for everybody' brand positioning. The fresh look was designed by Start Creative.

Digital & Direct brief: Villeroy & Boch plans direct campaign

30 Sep 2008

Villeroy & Boch, the ceramics brand, is planning a direct mail campaign emphasising its 260-year history. Entire has been handed the task of targeting affluent customers within a 30-minute drive of one of the brand's dealers' showrooms.

Butterflies form outdoor Levis campaign

26 Sep 2008 | by Staff

LONDON - Levis has unveiled a series of outdoor installations across London, to promote its Live Unbuttoned campaign.

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