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M&C scoops Hyundai business

30 Sep 2008 | by Noel Bussey

Hyundai has appointed M&C Saatchi to handle its £12 million UK advertising account.

Seat UK launches Club site

30 Sep 2008 | by Daniel Farey-Jones

LONDON - Seat UK has launched a CRM and brand experience programme based around a website built by marketing data specialist Tangible Data.

Ford switches Mark Simpson to UK marketing director

30 Sep 2008 | by Alex Brownsell

LONDON - Mark Simpson, Ford of Europe's director of marketing communications, is to take over as Ford of Britain's marketing director.

What marketers really need to know about the credit crunch

30 Sep 2008 | by Nicola Clark

LONDON - Using exclusive research from Henley Centre HeadlightVision, Marketing looks behind the gloomy headlines to examine the true impact the economic situation is having on consumer spending and what marketers can do to respond.

Half of consumers to buy less says Henley Centre study

30 Sep 2008 | by Nicola Clark

LONDON - More than half of all people plan to consume less over the coming year as anxiety over the uncertain economic outlook weighs on the minds of the consumers.

Tough times for car sales

30 Sep 2008 | by Alex Brownsell

LONDON - The automotive industry is having a year to forget. Sales of new cars for the year to date are down by nearly 4% on 2007, while sales in August fell a catastrophic 18.6% year-on-year, according to the Society of Motor Manufacturers and Traders.

How marketers can benefit from the recession

30 Sep 2008

LONDON - Will Galgey, Managing Director of Henley Centre HeadlightVision, give marketers' tips on how to thrive in 'credit crunch.'

Hyundai pulls £12m ad account from VCCP

30 Sep 2008 | by Darren Davidson

LONDON - Hyundai has ended its four year relationship with VCCP, which handles its £12m advertising account, and plans to take the business in-house.

BMW repositions fun-loving Mini as cheap to run

29 Sep 2008 | by Fiona Ramsay

LONDON - Mini, the BMW-owned marque, is set to launch an online ad campaign as consumers look for more cost- and fuel-efficient automobiles.

Volvo 'ocean race' by Euro RSCG 4D

25 Sep 2008

An interactive website where the user controls the actions of four participants in a sea rescue.

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