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M&C scoops Hyundai business

30 Sep 2008 | by Noel Bussey

Hyundai has appointed M&C Saatchi to handle its £12 million UK advertising account.

BT restarts trials of Phorm web-tracking platform

30 Sep 2008 | by Colin Marrs

LONDON - BT today restarted trials of its controversial web-tracking ad technology, following backing for the project from the UK Government.

Ford switches Mark Simpson to UK marketing director

30 Sep 2008 | by Alex Brownsell

LONDON - Mark Simpson, Ford of Europe's director of marketing communications, is to take over as Ford of Britain's marketing director.

What marketers really need to know about the credit crunch

30 Sep 2008 | by Nicola Clark

LONDON - Using exclusive research from Henley Centre HeadlightVision, Marketing looks behind the gloomy headlines to examine the true impact the economic situation is having on consumer spending and what marketers can do to respond.

Half of consumers to buy less says Henley Centre study

30 Sep 2008 | by Nicola Clark

LONDON - More than half of all people plan to consume less over the coming year as anxiety over the uncertain economic outlook weighs on the minds of the consumers.

Tough times for car sales

30 Sep 2008 | by Alex Brownsell

LONDON - The automotive industry is having a year to forget. Sales of new cars for the year to date are down by nearly 4% on 2007, while sales in August fell a catastrophic 18.6% year-on-year, according to the Society of Motor Manufacturers and Traders.

How marketers can benefit from the recession

30 Sep 2008

LONDON - Will Galgey, Managing Director of Henley Centre HeadlightVision, give marketers' tips on how to thrive in 'credit crunch.'

Digital & Direct brief: Go-Cat to run promotional campaign

30 Sep 2008

Go-Cat, the Nestle Purina dry cat-food brand, is set to run a promotional campaign, created by Billington Cartmell, in which 100 £1000 cheques will be hidden in packs.

BMW repositions fun-loving Mini as cheap to run

29 Sep 2008 | by Fiona Ramsay

LONDON - Mini, the BMW-owned marque, is set to launch an online ad campaign as consumers look for more cost- and fuel-efficient automobiles.

Conde Nast unveils GQ India

29 Sep 2008 | by Staff

MUMBAI - Conde Nast has launched its Indian version of GQ magazine celebrating India's hottest celebrities from the worlds of Bollywood, Cricket and Fashion.

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