NMA targets the motoring sector
30 Sep 2008 | by Ben Bold
LONDON - The Newspaper Marketing Agency is targeting marketers, media and advertising agencies with a publication extolling the virtues of newspaper advertising for automotive brands.
LONDON - Leo Burnett has launched a poster campaign to accompany its live music marketing campaign for Miller Genuine Draft.
LONDON - The Newspaper Marketing Agency is targeting marketers, media and advertising agencies with a publication extolling the virtues of newspaper advertising for automotive brands.
LONDON - Andy Duncan, Channel 4's chief executive, is pressing the Government to clarify the broadcaster's future funding model.
LONDON - MediaCom reigned supreme at last week's inaugural Guardian Newspaper Planning Awards, in association with Media Week.
Mark Hollinshead, Trinity Mirror's athletic new national newspapers supremo, reveals his strategy for turning the company's fortunes around to Media Week.
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Head of communications for Eurosport Matt Horler explains why being a former journalist helps when dealing with agencies.
The business world is still reeling from the impact of recent events in the worldwide banking sector. The overriding impression you get from the pundits is one of shock and surprise at the unexpected chaos.
Q: I know there's a recession on, but work has become extremely serious and boring.
There is an awareness week for just about everything these days, from health to the environment, to animals, to business, to gardening - virtually every activity and special interest has its seven days in the sun throughout the calendar year.