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Leo Burnett unveils posters for Miller music campaign

LONDON - Leo Burnett has launched a poster campaign to accompany its live music marketing campaign for Miller Genuine Draft.

NMA targets the motoring sector

LONDON - The Newspaper Marketing Agency is targeting marketers, media and advertising agencies with a publication extolling the virtues of newspaper advertising for automotive brands.

C4 boss presses government on funding issue

LONDON - Andy Duncan, Channel 4's chief executive, is pressing the Government to clarify the broadcaster's future funding model.

MediaCom shines at awards

LONDON - MediaCom reigned supreme at last week's inaugural Guardian Newspaper Planning Awards, in association with Media Week.

Hollinshead gets set for a true test of stamina

Mark Hollinshead, Trinity Mirror's athletic new national newspapers supremo, reveals his strategy for turning the company's fortunes around to Media Week.

Does non-UK ad inventory hold significant value?

Publishers are using different approaches to making money out of their online audiences who log in from overseas, but is this non-UK inventory a major new revenue stream?

Meet Matt Horler, Eurosport

Head of communications for Eurosport Matt Horler explains why being a former journalist helps when dealing with agencies.

Predict if you like, but be prepared for the unpredictable

The business world is still reeling from the impact of recent events in the worldwide banking sector. The overriding impression you get from the pundits is one of shock and surprise at the unexpected chaos.

High morale stops work becoming boring

Q: I know there's a recession on, but work has become extremely serious and boring.

Magazines offer real engagement in a harsh world

There is an awareness week for just about everything these days, from health to the environment, to animals, to business, to gardening - virtually every activity and special interest has its seven days in the sun throughout the calendar year.

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