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Opinion: Your data needs YOU

30 Sep 2008 | by Frances Wallinger

Poor data quality is a perennial problem that comes hand-in-hand with the use of customer data. And just as the use of customer data has increased in recent years, rightly taking centre stage in brand marketing strategies, the issue of 'dirty data' has grown at a similar pace, writes Frances Wallinger.

Opinion: Refining digital strategy - getting more 'bang for your buck'

30 Sep 2008 | by Ben Langdon

The last Bellwether report proved uncomfortable reading for many, not least because of the meagre growth demonstrated by digital, writes Ben Langdon.

Predict if you like, but be prepared for the unpredictable

30 Sep 2008 | by Sue Unerman

The business world is still reeling from the impact of recent events in the worldwide banking sector. The overriding impression you get from the pundits is one of shock and surprise at the unexpected chaos.

High morale stops work becoming boring

30 Sep 2008 | by David Emin

Q: I know there's a recession on, but work has become extremely serious and boring.

Magazines offer real engagement in a harsh world

30 Sep 2008 | by Steve Barrett

There is an awareness week for just about everything these days, from health to the environment, to animals, to business, to gardening - virtually every activity and special interest has its seven days in the sun throughout the calendar year.

Adwatch review: Sky+

30 Sep 2008

LONDON - Darren Bailes, creative director at VCCP, reviews the Sky+ commercial that had the highest recall with public in the weekly Adwatch ranking for 1 October.

Commercial radio has to do more than put on the BBC's clothes

30 Sep 2008 | by Richard Eyre

The news that Global Radio is to consolidate many of its newly acquired stations under its Heart and Galaxy brand names was no surprise.

Andrew Walmsley on Digital: Ensuring Christmas cheer

30 Sep 2008

Online retailers wishing to make the most of the fourth quarter should make a list and check it twice.

Raymond Snoddy on Media: Ofcom's lack of answers

30 Sep 2008

The regulator's public-service broadcasting review has raised a series of niggles and contradictions.

Mark Ritson on Branding: Merging on the ridiculous

30 Sep 2008

The chaotic situation in the financial sector is creating a branding headache for banks' marketers.

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