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LONDON - Long Tall Sally, the direct clothing retailer for tall women, is undergoing a rebrand with a new look created by Paul Lewis Design.
LONDON - In-game advertising company IGA Worldwide has signed a multi-year agreement with games publisher Activision to feature ads in several games on Sony's Playstation 3, including 'Guitar Hero World Tour'.
LONDON - Interactive Prospect Targeting has been sold by its parent company to turnaround investment company Volvere for 1.3m in cash, with management including Lionel Thain and 80 staff moving across.
Poor data quality is a perennial problem that comes hand-in-hand with the use of customer data. And just as the use of customer data has increased in recent years, rightly taking centre stage in brand marketing strategies, the issue of 'dirty data' has grown at a similar pace, writes Frances Wallinger.
LONDON - Seat UK has launched a CRM and brand experience programme based around a website built by marketing data specialist Tangible Data.
LONDON - Flamboyant interior designer Laurence Llewlyn-Bowen attracted 5m viewers as he traced his family history on BBC One's 'Who Do You Think You Are?', beating ITV1 drama 'Place of Execution', according to unofficial overnight figures.
The last Bellwether report proved uncomfortable reading for many, not least because of the meagre growth demonstrated by digital, writes Ben Langdon.
LONDON - Video advertising network VideoEgg is bringing its AdFrames advertising tool to the UK after successfully launching the service in the US.
LONDON - Orange is offering free and discounted 8Mb home broadband packages to new and existing mobile customers after significant improvements to its broadband service.
LONDON - Telegraph.co.uk has signed a deal with Blinkx to supply the video-sharing site with Telegraph TV content for a share of the ad revenue earned.
