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Women's clothing company Long Tall Sally to rebrand

LONDON - Long Tall Sally, the direct clothing retailer for tall women, is undergoing a rebrand with a new look created by Paul Lewis Design.

IGA signs multi-year in-game ad deal with Activision

LONDON - In-game advertising company IGA Worldwide has signed a multi-year agreement with games publisher Activision to feature ads in several games on Sony's Playstation 3, including 'Guitar Hero World Tour'.

Seat UK launches Club site

LONDON - Seat UK has launched a CRM and brand experience programme based around a website built by marketing data specialist Tangible Data.

BT restarts trials of Phorm web-tracking platform

LONDON - BT today restarted trials of its controversial web-tracking ad technology, following backing for the project from the UK Government.

Opinion: Refining digital strategy - getting more 'bang for your buck'

The last Bellwether report proved uncomfortable reading for many, not least because of the meagre growth demonstrated by digital, writes Ben Langdon.

VideoEgg launches AdFrames in the UK

LONDON - Video advertising network VideoEgg is bringing its AdFrames advertising tool to the UK after successfully launching the service in the US.

How marketing is shaping the US election

LONDON - Bill Clinton beat favourite George Bush senior to become president in 1992 using the catchphrase, 'It's the economy, stupid'.

Orange launches 8Mb broadband packages after network overhaul

LONDON - Orange is offering free and discounted 8Mb home broadband packages to new and existing mobile customers after significant improvements to its broadband service.

Telegraph.co.uk partners with Blinkx for ad-sharing deal

LONDON - Telegraph.co.uk has signed a deal with Blinkx to supply the video-sharing site with Telegraph TV content for a share of the ad revenue earned.

Asda launches kids health and nutrition website

LONDON - Asda has recruited Leeds-based digital agency MadeByPi to develop a health and nutrition education website aimed at school children.

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