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Plans revealed to rebrand Virgin Radio as Absolute

01 Sep 2008 | by Emma Barnett

LONDON - Virgin Radio is to rebrand as Absolute radio on 28 September, in what will be the biggest change made by owner Times of India since it bought the station for £53m from SMG in June.

Virgin Radio rebrands as Absolute Radio

01 Sep 2008 | by Jeremy Lee

LONDON - Virgin Radio will be rebranded Absolute Radio, the name of part of the consortium that bought the station from SMG earlier this year.

Farm scoops Freesat creative account

01 Sep 2008 | by Noel Bussey

LONDON - Farm has picked up the above-the-line account for Freesat, free digital satellite service backed by ITV and the BBC.

Titan launches copywriting contest for massive billboard

01 Sep 2008 | by Anne Cassidy

LONDON - Titan Outdoor is launching what it terms "the biggest copywriting competition in the world" to promote the creative potential of its latest rail format, the Euston Broadside.

Craft launches fashion magazine

01 Sep 2008 | by Staff

LONDON - Distill, the new international bi-monthly fashion magazine from Craft Publishing, launched today with a host of celebrity writers.

Ipsos follows 12% profits growth with Alfacom acquisition

01 Sep 2008 | by Staff

LONDON - Ipsos has revealed net first-half profits growth of 12.1% to €21.7m and has acquired Alfacom, a specialist automotive market research agency in Brazil.

Cocktail secures brand partnerships for Varsity's V Card

01 Sep 2008 | by Jacquie Bowser

LONDON - Cocktail Marketing has recruited a number of brands including Dominos Pizza and EA Sports as this year's partners for the V Card, the student loyalty scheme run by bar chain Varsity.

Fabergé returns to jewellery brand roots

01 Sep 2008 | by Nikki Sandison

LONDON - Fabergé, famous for its jewel-encrusted eggs, is returning to its roots as a luxury jewellery brand after giving miner Gemfields Resources an exclusive 15-year licence to use the name on coloured gemstones, excluding diamonds.

Indicia expands offering with econometric modelling

01 Sep 2008 | by Daniel Farey-Jones

LONDON - Indicia, the marketing services group set up by former Wegener DM managing director David Perkins, has launched an econometric modelling business, MarketingReality.

MCBD releases hard-hitting knife crime ad

01 Sep 2008 | by Staff

LONDON - Miles Calcraft Briginshaw Duffy has created the latest in a string of anti-knife crime ads, aimed at discouraging young Londoners from carrying knives.

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