Burger King names Power marketing chief
19 Aug 2008 | by Gemma Charles
LONDON - Burger King has resurrected the role of UK marketing director and promoted Sarah Power to the role.
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McDonald's looks to wildlife in Happy Meals push
19 Aug 2008 | by Gemma Charles
LONDON - McDonald's has launched a range of educational Happy Meals following its decision to rely less on film tie-ups. The first promotion will focus on preserving endangered species and will run across Europe.
McDonald's plays down Beijing Olympics sponsorship in UK
05 Aug 2008 | by Gemma Charles
LONDON - McDonald's is not exploiting its multimillion-pound global Olympic sponsorship in the UK, prompting suggestions that it does not want the British public to associate it with the controversy surrounding the Beijing event.
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