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The launch episode of the new series of 'X-Factor', which saw Girls Aloud singer Cheryl Cole make her debut as a judge, pulled in a record 10.2m viewers but are the public still interested in other reality shows?
Challenge: People generally know that you can use Skype to call anyone else registered on Skype for free, around the world. But they often aren't aware that Skype has been available on a range of mobile devices since June 2007. This campaign needed to convince people that using Skype on a mobile phone...
A leading Tory has attacked lads' mags for encouraging irresponsible behaviour among young men and promoting a negative image of women but what do the public think about the likes of Nuts and Zoo? Here you can see a short video on the public's opinions of lads' mags.
Challenge: BSM, the driving school business, was in trouble. Having closed many of its driving centres, local operators were mopping up its customers. The firm's response had been reactive - fighting a series of local battles that sapped budget and effort - and it wasn't working.
The government's "five a day" campaign appears to be working as UK consumers are eating more fresh fruit and veg, according to a new Datamonitor report. Brand Republic took to the streets to find out whether the public are attracted to food brands with healthy messaging and if they have been influenced...
Challenge: Zurich Insurance challenged us to develop an integrated brand response campaign.
