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Opinion: Build customer relationships and instigate positive change

28 Aug 2008 | by Mark Hadfield

You know when you ring up a brand and you get the typical recorded message: "Your call may be recorded for quality purposes?" What are they actually used for? Does anyone ever listen to my dulcet northern tones and use them to instigate a positive change?

Opinion: Digital won't kill the direct mail industry

28 Aug 2008 | by Chris Evans

The credit crunch has got some marketers running scared, with many considering moving budgets towards digital to ease their concerns.

Opinion: To ask or not to ask - understanding the Permission Spectrum

28 Aug 2008 | by Nick Fuller

Yahoo marketer Seth Godin first coined the phrase "permission marketing'" in his 1999 book. To direct marketers, the principle of passing control to the consumer was both brave and frightening.

Opinion: Data in digital doesn't need to be baffling

28 Aug 2008 | by Richard Greenhalgh

The explosion of digital as a marketing channel has sent the volume of customer data available soaring, and with the wealth of information, the depth to which we can understand the behaviour of customers online is unprecedented.

Opinion: Reclassifying the silver surfer

28 Aug 2008 | by Iain Dawson

In September, organisations including Age Concern and Ofcom are holding a series of internet taster sessions called Itea and Biscuits Week aimed at bringing older people up to speed with the vast world of opportunity that awaits them online.

Opinion: What happens to the senior client after the pitch?

28 Aug 2008 | by Ian Bates

Permanently listed in the Top 10 of client gripes with agencies is "The team that pitches is not the team we end up working with", worthy of a discussion maybe, but it does prompt another thought.

The Tories steal Labour's bicycle

27 Aug 2008 | by Tara Hamilton-Miller

Following on from the Glasgow East by-election, Gordon Brown has had a shocking summer. He had to spurn his beloved Cape Cod, and holiday British-style.

Flawed, not Flash, Gordon

27 Aug 2008

There have been many things written about Gordon Brown and his leadership and the need for a 'fight-back','re-launch' and 'more effective communication'.

From the editor Danny Rogers

27 Aug 2008 | by Danny Rogers

New messages emerge... from the East

Adatch Review: Sainsbury's

27 Aug 2008 | by Martin Smith

LONDON - Martin Smith, Head of planning at Saatchi & Saatchi, reviews the Sainsbury's commercial, which had the highest recall with the public in the weekly Adwatch ranking for 27 August.

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