Unravel the web chatter
26 Aug 2008 | by Robert Gray
People are talking about your brand online, but what are they saying and how do you find them, asks Robert Gray
LONDON - Morrisons, which lost its way after its 2003 acquisition of Safeway, appears to be back on track. The UK's fourth-biggest supermarket is building a reputation for quality and value that is appealing to price-conscious consumers, giving it faster sales growth than its three biggest rivals.
People are talking about your brand online, but what are they saying and how do you find them, asks Robert Gray
LONDON - ITN On has launched the first video gaming channel on Bebo's Open Media platform. Game On will cover gaming news, reviews and previews, and offer polls and debates in a bid to target the youth market.
LONDON - IPC's magazine for mature women, Woman's Weekly, is to undergo an overhaul, including a raft of new editorial features and a new design, as it looks to woo new readers and reverse declining circulations.
LONDON - Five has negotiated an early start date for new chairman and chief executive Dawn Airey, cutting her 12-month notice period with ITV down by six months.
LONDON - Pizza chain Domino's is to promote its latest product with a video-on-demand ad campaign on Channel 4 and ITV's websites.
LONDON - Condé Nast is to publish a magazine for upmarket department store House of Fraser, which will include content from the editors of Vogue and GQ.
LONDON - 28% of women in the UK spend more than they earn and two thirds are in debt to an average amount of £10,000, according to Money Matters research from IPC Media's Origin Panel.
The increasing influence of the web is forcing airlines to manage their reputations more carefully than ever before. Mary Cowlett looks at some of the steps they are taking.
LONDON - Islamic Relief, the international aid charity, is shifting the focus of its annual fund-raising campaign that will coincide with this year's observance of Ramadan.