Orange puts £30m adspend behind fresh positioning
30 Jun 2008 | by Alison Donnelly
LONDON - Orange has unveiled its latest global marketing campaign and revealed it is to spend a record £30m on the UK advertising push.
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Samsung has handed Weber Shandwick its UK electronics business following a three-way pitch.
LONDON - Orange has unveiled its latest global marketing campaign and revealed it is to spend a record £30m on the UK advertising push.
Skype's global head of PR has left after two years, leaving the internet phone company scrambling to fill her role.
Agency Republic has hired Anders Gustavsson, a founding partner at the Swedish digital hotshop Farfar, to take on the role of creative director.
Lorenzo Bresciani, a strategy planning director at Goodby Silverstein & Partners, is to join Lowe London as its global strategy director for Inbev next week.
Unilever is launching its first dedicated mobile site for Pot Noodle this week.
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Iris has appointed the managing director of the Engine Group's Woo Communications, Mark Reardon, as its chief client officer. Reardon will take on responsibility for strengthening the agency's global and strategic relationship with its key clients, which include Sony Ericsson, Adidas, ING and Shell.
Telenor, the Scandinavian mobile network, is talking to a number of London-based agencies with a view to holding a pitch for its pan-European above-the-line account. It is thought the company is looking to branch out across Central and Eastern Europe.
LONDON - Saatchi & Saatchi has created a new integrated campaign for T-Mobile, challenging viewers to find a better deal for their money.