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Samsung hires WS for electronics brief

Samsung has handed Weber Shandwick its UK electronics business following a three-way pitch.

Orange puts £30m adspend behind fresh positioning

LONDON - Orange has unveiled its latest global marketing campaign and revealed it is to spend a record £30m on the UK advertising push.

Bailey leaves Skype without a PR chief

Skype's global head of PR has left after two years, leaving the internet phone company scrambling to fill her role.

Farfar founder joins Agency Republic

Agency Republic has hired Anders Gustavsson, a founding partner at the Swedish digital hotshop Farfar, to take on the role of creative director.

Lowe hires Goodby Silverstein planner

Lorenzo Bresciani, a strategy planning director at Goodby Silverstein & Partners, is to join Lowe London as its global strategy director for Inbev next week.

The Week: Advertising news - Pot Noodle gets mobile site

Unilever is launching its first dedicated mobile site for Pot Noodle this week.

The Week: Agency news - Bigmouthmedia scoops BT

Bigmouthmedia has landed the £5 million search account for BT Business' directories division, following a pitch. ZenithOptimedia's Zed will continue to handle the search for the rest of BT's online business and consumer operations.

Hotline: Iris appoints chief client officer

Iris has appointed the managing director of the Engine Group's Woo Communications, Mark Reardon, as its chief client officer. Reardon will take on responsibility for strengthening the agency's global and strategic relationship with its key clients, which include Sony Ericsson, Adidas, ING and Shell.

Hotline: Telenor talks to London-based agencies

Telenor, the Scandinavian mobile network, is talking to a number of London-based agencies with a view to holding a pitch for its pan-European above-the-line account. It is thought the company is looking to branch out across Central and Eastern Europe.

Saatchis release campaign for T-Mobile

LONDON - Saatchi & Saatchi has created a new integrated campaign for T-Mobile, challenging viewers to find a better deal for their money.

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