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French lager brand image is raised with new ad campaign featuring chefs cutting up bubbles.
Challenge: We produced a two-pronged media campaign for the 2007 autumn/winter period, targeting two distinct audiences - Matalan's core housewives with children market, as well as a fashion-conscious ABC1 audience.
'Big Brother' is back for a ninth series and has already caused controversy with the aggressive actions of one of the housemates, but how many people are watching the show? Here you can see a short video on what the public think about 'Big Brother', whether people are watching it or steering clear.
Challenge: There is a perceived cultural challenge around developing Ann Summers campaigns. Previous campaigns have operated under the radar - a nod and wink to those in the know, but they have been utterly baffling to those who aren't. We were given the responsibility of selling 100,000 of "The Wave",...
Honda's live skydiving ad attracted a lot of media coverage but what did viewers really think about it? Here you can see a short video on the public's reaction, if they watched it, and whether they would like to see more live ads in the future.
ING Direct's recent series of ads has led to the company achieving an improvement in its buzz and recommend scores.
The Sun was the only national daily paper to register a year-on-year rise in circulation, lifting 3.48% to an average sale of 3,149,267 copies in May, according to the latest ABC figures.
Challenge: Brylcreem has been an iconic British brand since the 1920s, but had lost touch with the modern man and was in need of revitalisation in a declining market. We needed to publicise awareness of a new range, extend its appeal to an older audience and make Brylcreem cool again.
Using TV and online combined delivers up to 50% increase in positive brand perception, as well as a significant increase in likelihood of purchase, according to the trade bodies Thinkbox and the IAB.
New research from the European Interactive Advertising Association (EIAA) shows that digital media is fast becoming the medium of choice for sports fans and pushing the boundaries of media convergence across TV, internet and mobile.
