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Leo Burnett ad attempts to change McDonald's image

LONDON - McDonald's will tomorrow launch the first commercial in a new campaign trying to overturn perceptions about the quality of its ingredients.

Churchill dog returns with Sian Lloyd in WCRS ad

LONDON - WCRS's latest TV campaign for Churchill sees its jowly canine mascot reveal his secret sausage fantasies as well as his passion for 80's classic rock.

NSPCC unveils TV ad to promote need for donors

LONDON - The NSPCC is launching a direct response television campaign through WWAV Rapp Collins London in a bid to build a base of regular donors.

SpongeBob SquarePants in revamp of Pearl & Dean ident

LONDON - Nickelodeon UK will later today launch a SpongeBob SquarePants version of the iconic Pearl & Dean Cinema cinema ident.

David Beckham stars in global TV ad for Sharpie pens

LONDON - Football star David Beckham will appear in a TV ad for marker pen brand Sharpie that will break globally next week. It ties in to a promotion that challenges entrants to 'Think Beckham and be bold'.

Saatchis release campaign for T-Mobile

LONDON - Saatchi & Saatchi has created a new integrated campaign for T-Mobile, challenging viewers to find a better deal for their money.

The Work: New UK campaigns: 27 June 2008

The latest creative from this week's Campaign magazine Work section. Ads for Boots, Coca-Cola, Home Office, Harvey Nichols, Savanna Dry Cider, Sony Ericsson, Nike, Pimm's and Royal Mail

Gaydar Radio joins call for Heinz boycott over axed ad

LONDON - Gaydar Radio is following in the footsteps of gay rights group Stonewall by calling for a global boycott of all Heinz products in protest against the withdrawal of its Deli Mayo ad, which showed two men kissing.

Gay rights group urges boycott of Heinz for pulling 'male kiss' ad

LONDON - The gay rights group Stonewall is urging its supporters to boycott Heinz products following the company's decision to pull its Deli Mayo ad, which features two men kissing.

Heinz pulls male kiss ad after hundreds of complaints

LONDON - Heinz has pulled a television ad for its Deli Mayo that features two men kissing following a huge number of complaints. The company said the decision to pull the ad was because it was listening to consumers.

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