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Channel 4 turns to Facebook and Bebo to revive Big Brother

LONDON - Channel 4 is pinning its hopes on a social networking application to boost flagging audiences of its embattled reality series Big Brother, which returns for its ninth series this week.

World newspaper industry remains buoyant

LONDON - Newspaper circulations across the world rose more than 2.5% in 2007, while advertising across the sector also increased, according to the latest figures from the World Association of Newspapers (WAN).

Finlandia mounts summer campaign

LONDON - Finlandia, the Finnish premium vodka, is committing its largest ever UK marketing push in a summer campaign aimed at communicating the brand's 'natural purity'.

Skydivers leap from planes in W&K's latest Honda ad

LONDON - Wieden & Kennedy is set to launch the latest brand ad for Honda Accord, featuring five aeroplanes and a team of skydivers who showcase the technological features of the car through aerial stunts.

BP classics mix with M&S best sellers in partnership push

LONDON - BP Retail and M&S Simply Food's top sellers merge in TBWA\Manchester's first work for BP to support the roll out of its combined sites.

IDS secures Microsoft ninja video game sponsorship deal

LONDON - IDS, the ad sales house for Virgin Media TV, UKTV and Setanta Sports, has signed up Microsoft for a cross-platform sponsorship deal.

Orange launches media account review

LONDON - Orange has kicked off a review of its media agency arrangements, putting the UK incumbent Initiative and digital media agency I-Level on alert.

Radiopaq expands with audio content offer

LONDON - Online radio search engine Radiopaq.com is expanding its line-up beyond pure-play radio operators to include audio content from The Guardian and Sky News.

IRN seals radio websites news deal

LONDON - IRN has secured a deal to supply its breaking news video service to some of the UK's biggest radio groups' websites.

Media Week seeks young high flyers

LONDON - The hunt for media's most talented young professionals, through Media Week's 30 under 30 competition, opens tomorrow (10 June).

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