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Unilever to merge home, personal care and food into one division

29 Feb 2008 | by Antoinette Odoi

LONDON - Unilever has unveiled plans to simplify the structure of its business by merging its Home & Personal Care and Foods divisions to form a single category it hopes will better compete in developing countries.

V05 recruits MySpace artists for latest TV ads

29 Feb 2008 | by Antoinette Odoi

LONDON - VO5 is using two rising MySpace artists to give street cred to its new extreme style brands in a £3m marketing campaign that breaks on Monday.

Magners campaign to focus on Irish roots

29 Feb 2008 | by Antoinette Odoi

LONDON - Magners is to unveil a new TV campaign to promote the provenance of its Irish Cider starting 3 March.

Unilever merges home and food units

29 Feb 2008 | by Tristan O'Carroll

LONDON - Unilever, the world's second-biggest-spending advertiser, is to merge its home and personal care unit with its foods division.

Harrods, Selfridges and Harvey Nichols lead department store revival

29 Feb 2008 | by Jemima Bokaie

LONDON - Premium and luxury retailers are driving growth in the £14.7bn UK department store market, according to a new report.

News Brief: Heinz signs The Red Consultancy

29 Feb 2008

CONSUMER: Heinz has signed up The Red Consultancy for its sauces portfolio following a two-way pitch. Red will handle the PR activity for the company's Heinz Tomato Ketchup, Salad Cream, Mayonnaise, Lea & Perrins and HP sauce brands.

News Brief: Canderel appoints Exposure

29 Feb 2008

CONSUMER: Sweetener brand Canderel has contracted lifestyle agency Exposure to lead its 2008 consumer PR campaigns. Exposure was handed the account following a three-way pitch.

News Brief: Storm Communications appointed

29 Feb 2008

CONSUMER: Bottlegreen Drinks is to use Storm Communications to manage its re-brand as the 'premium adult soft drinks company'. Storm won the retained 12-month account following a competitive pitch.

The Week: Brand news - P&G to slash staff numbers

29 Feb 2008

Procter & Gamble is to cut 15 per cent of its workforce and focus on its biggest-selling brands in a bid to increase productivity.

The Week: Media Reviews - MindShare picks up Zeno

29 Feb 2008

MindShare has picked up the £1 million media planning and buying business for the acne treatment Zeno. The brand, which is owned by the medical company Tyrell, is planning its UK launch in the spring.

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