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Public sector must get with web times

28 Feb 2008 | by Richard Stokoe, head of news at the Local GovernmentAssociation

Over the next few years PR professionals will have to move to a new level of understanding of the way we talk and listen to the people with whom we are trying to communicate.

OPINION: Briefings ruined by silent minders

28 Feb 2008 | by Anthony Hilton

For the first time in ages, I met a FTSE 100 chairman for lunch last week without a PR executive sitting in.

OPINION: Plans to curb the paps are doomed to fail

28 Feb 2008 | by Ian Monk

The US is calling for a Britney Law to ban the activities of the paparazzi around the troubled star and others. Simultaneously, Prince William's lawyers in London threaten to curb the excesses of the street photographers around the future king's girlfriend Kate Middleton.

LEADER: Back up salary hikes with better training

28 Feb 2008 | by Danny Rogers

Are salaries in the PR sector spiralling into the stratosphere? Anecdotally, yes. In talking to many senior professionals over the past year, the most common complaint is how difficult it is to recruit good people and the astronomical salaries that they are now demanding.

LETTER: Granatt's resignation is ethical example

28 Feb 2008

I write to support Mike Granatt, spokesman for the Speaker, who resigned last week.

LETTER: One question is all it takes for research

28 Feb 2008

Following on from your article on market research (Feature, 22 February), the best value for money research option I have come across is to ask a single question on the YouGov Omnibus survey.

LETTER: Get those creative juices flowing

28 Feb 2008

I enjoyed the irony of reading about the continued ubiquity of market research (Feature, 22 February) on the day the Government published a strategy paper designed to boost Britain's creative industries.

Can ad-funded customer magazines pay their way?

26 Feb 2008 | by Media Week

YES - Ed Axon, Managing director, River Publishing As long as the product is well researched and developed to deliver transparent, audited readership figures, quality advertisers will pay good yields for customer mags. The client and agency must have a clear vision of how the ad value of the product...

Naked is championing the media-neutrality model

26 Feb 2008 | by Tess Alps

The news that Naked has been bought by the Australian marketing services group Photon made me smile, for at least three reasons.

Breakfast duo embody GCap's upturn in fortunes

26 Feb 2008 | by Colin Grimshaw

March 5 is the looming deadline by when Global Radio has to come back with a new bid for GCap, or wait another six months. Few expect Global not to come back with an improvement to its original 190p offer - broker Charles Stanley suggests a price of 220p-230p may succeed.

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