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LOCOG picks Chime for Olympic task

LONDON - The London Organising Committee of the Olympic Games (LOCOG) has appointed The Chime Group as its marketing communications agency after a comprehensive pitch process.

London 2012 appoints agency

LONDON - The London Organising Committee of the Olympic Games and Paralympic Games (Locog) has hired The Chime Group as its marketing communications agency.

Bernard Matthews calls advertising pitch

LONDON - Bernard Matthews, the turkey producer, has called a review of its £2.5 million advertising account, currently handled by Blac.

Strategy chief Ling leaves I-Level

LONDON - Digital media agency I-Level’s strategy development director Ed Ling is set to leave the agency after nine years.

FutureBrand London makes senior promotions

LONDON - FutureBrand London, part of Interpublic Group, has promoted Jasmine Montgomery to managing director and Tina Prior to managing creative director.

P&W creates elegant look for La Gina aperitif range

LONDON - Pemberton & Whitefoord has revamped the look of the La Gina aperitif range for Wine & Spirit International, aiming to convey an authentic Italian feel while accentuating the fruitiness of the product.

Don't play brand bingo with your offering

Over the years I've collected a large number of brand onions and eggs, bricks and temples, icebergs and pyramids. They've been littered with terms like brand essences, values, visions, missions, personality, muscles, positioning, proposition and 'reasons to believe', writes Tod Norman, senior partner...

Freud takes Independent ad account

LONDON - Independent News & Media has appointed Freud Communications to handle its £3 million advertising account.

Virgin TV launches planning and buying review

LONDON - Virgin Media Television is reviewing its £5 million media planning and buying account.

Gorilla ad works its magic on sales of Cadbury bars

LONDON - It is the debate that has been raging in the industry since the Cadbury Gorilla first hit his drums -- great ad, but will it shift chocolate bars?

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