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Beatles to get own Rock Band computer game

31 Oct 2008 | by Ben Bold

LONDON - Beatles fans will soon be able to jam along to their favourite classic tracks in a special edition of videogame Rock Band, following a deal between the band's label Apple Corps, game developer Harmonix and MTV Games, which has also been approved by the band's surviving members.

The Week: Advertising News - TRBR's Tesco ad wins ANNA

31 Oct 2008

A Tesco press ad by The Red Brick Road has won September's Award for National Newspaper Advertising.

The Week: Advertising News - Iceland stands by Katona

31 Oct 2008

Iceland has shown its support for its brand spokeswoman Kerry Katona, after the reality TV star slurred her words during an interview on ITV's This Morning.

The Work: New Campaigns - UK

31 Oct 2008

SONY - BOND IN HD Credits Project: Bond in HD Clients: Nicolas Fidry, senior marketing manager; Ben Moore, vice-president marcoms Europe, Sony Brief: Create an immersive online experience to showcase Sony's HD family of products through the Sony association with James Bond Creative agency: Dare...

Pitch update

31 Oct 2008

Nationwide is wasting no time in getting its advertising review up and running.

Hotline: Billington Cartmell poised to win Game account

31 Oct 2008

Billington Cartmell is poised to win the £1.5 million integrated account for Game, the computer games retailer. The agency beat Cheethambell JWT to the business, with WFCA eliminated at an earlier stage.

Tesco calls review of digital ad roster

30 Oct 2008 | by Caroline Lovell

LONDON - Tesco is talking to agencies with a view to expanding its digital advertising roster.

Gary Glitter to receive £100,000 in royalties for HP ad

29 Oct 2008 | by Jacquie Bowser

LONDON - Convicted sex offender Gary Glitter is expected to receive up to £100,000 in royalties after computer firm Hewlett-Packard (HP) used a cover of one of his songs in a US ad to promote its new touch-screen model, TouchSmart TV.

Specsavers launches online game

28 Oct 2008 | by Fiona Ramsay

LONDON - Specsavers has developed its first interactive project, a piggy bank-themed digital game, to promote its value message.

Tesco's discount focus 'confusing'

28 Oct 2008 | by Alex Brownsell

LONDON - Tesco's positioning as 'Britain's biggest discounter' is putting consumers off, according to branding experts.

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