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LONDON - Nando's is starting a three-month sampling and door-drop marketing campaign for the restaurant chain's range of sauces to encourage experimental cookery among fans of spicy food.
Wieden & Kennedy has picked up the global ad account for Tanqueray gin. The business was previously held by Grey in the US and VCCP in other markets, including the UK. It is thought the move has been made because Diageo wants to create a single positioning that works across mature and emerging global...
PepsiCo's Quaker Oats has appointed Goodby, Silverstein & Partners as its creative agency following a pitch against the Pepsi roster agencies TBWA\Chiat\Day and DDB.
A number of Australia's biggest advertisers have agreed to a new voluntary code that is designed to limit junk-food advertising to children and promote healthy eating.
SONY - BOND IN HD Credits Project: Bond in HD Clients: Nicolas Fidry, senior marketing manager; Ben Moore, vice-president marcoms Europe, Sony Brief: Create an immersive online experience to showcase Sony's HD family of products through the Sony association with James Bond Creative agency: Dare...
Matt Shattock, the Cadbury Schweppes president for Britain, Ireland, the Middle East and Africa, is set to leave the company as part of a major restructure. The move comes just weeks after Cadbury announced it was to cut about 250 management jobs around the world.
SEATTLE - Starbucks is to join U2 singer Bono's Red charity label in a product tie-in that will raise money for the global fight against Aids over the Christmas season.
LONDON - Agency Republic has won a brief from the Cadbury-owned organic confectionary brand Green & Black's to draw up its digital strategy for 2009.
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