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Halloween ad aimed at smoking parents

LONDON - MCBD has created a Halloween-theme TV ad to persuade parents to give up smoking.

Wheatly steps down at TLRC to take the chair at Jazz FM

LONDON - Richard Wheatly, executive chairman of The Local Radio Company, is stepping down with immediate effect to become executive chairman of the company's subsidiary station Jazz FM.

The Economist hires Cutts for key marketing role

LONDON - The Economist has appointed former PPA head of marketing Phil Cutts to the role of head of research in its ad marketing division.

Google offers agencies incentives to place ads on YouTube

LONDON - Google is planning to drive advertising on its YouTube online video platform with a new agency incentive programme to launch in January, following the end of the Best Practice Funding (BPF) commissions for search campaigns.

M&C's Moszynski and Jarvie quit to launch start-up

LONDON - Michael Moszynski and Alan Jarvie, the chief executive and creative director of M&C Saatchi's Middle East and Africa division, are leaving to start up their own advertising agency.

MSN and Endemol launch interactive online thriller

LONDON - MSN is airing a new online sci-fi drama created by Endemol that is designed to encourage users to interact with Microsoft's range of products.

Google partners with agencies to research online video

LONDON - Google is to launch initiatives to increase understanding of how users consume online video and interact with advertising in a collaborative approach with agencies, focusing on its video-sharing website YouTube.

Vanneck takes on News International digital role

LONDON - Katie Vanneck, Times Media sales and marketing director, is taking on Mike Anderson's role as News International managing director of digital and new business on an interim basis.

Ross quits as presenter of ITV Comedy Awards

LONDON - Jonathan Ross has pulled out of presenting this year's 'British Comedy Awards' on ITV following what has now been dubbed the infamous 'Sachsgate' incident.

Lowden departs TNS but senior managers stay on

LONDON - TNS chief executive David Lowden has left the company following its acquisition by WPP and Pedro Ros had been appointed as chief executive of TNS Custom.

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