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What do the public think about Pepsi's new logo?

30 Oct 2008 | by Vox pop

Pepsi has unveiled a new logo as part of a £700m global brand make-over but what do the public think about it? Here you can see a short video on the public's opinion of the new logo and whether they prefer it to the old one.

Grand Prix programme a winning formula for Philips

29 Oct 2008 | by Emma Asquith

Challenge: The shaving category is highly competitive and creating cut-through requires an innovative marketing communications approach.

Coca-Cola uses Kiss to create a festival atmosphere

21 Oct 2008 | by Roxanne Lomas

Challenge: Over recent years, Coca-Cola has spent considerable effort building brand affinity with consumers. However, this year, we wanted to focus on a key message - that nothing refreshes like a Coke.

What do the public shop for most online?

17 Oct 2008 | by Vox pop

More than 11m Britons are now shopping online at least twice a week, according to new research, but what are they buying and is there anything they wouldn't be happy to purchase on the internet? Here you can see a short video on the public's online shopping habits.

Mercedes-Benz goes mobile to sell used cars

14 Oct 2008 | by Paul Capleton

Challenge: The proliferation of digital media means car buyers increasingly access information on vehicles using the internet, to such an extent that the average number of dealer visits made by buyers has fallen from seven in 2000 to just two in 2008.

Press, not TV, is key to Audi success

07 Oct 2008 | by Sonya Arthur

Challenge: The A4 is Audi's biggest-selling model. It competes in a fiercely competitive segment of the car market, against brands such as Mercedes and BMW. We were launching the new, improved A4 into a busy market and, while rivals used TV to launch their equivalent models, we embarked on a strategy...

What are the public's favourite clothes brands?

07 Oct 2008 | by Vox pop

Brand Republic took to the streets to find out which clothing brands are most popular with the public. Here you can see a short video on their responses.

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