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Google offers agencies incentives to place ads on YouTube

LONDON - Google is planning to drive advertising on its YouTube online video platform with a new agency incentive programme to launch in January, following the end of the Best Practice Funding (BPF) commissions for search campaigns.

MSN and Endemol launch interactive online thriller

LONDON - MSN is airing a new online sci-fi drama created by Endemol that is designed to encourage users to interact with Microsoft's range of products.

Google partners with agencies to research online video

LONDON - Google is to launch initiatives to increase understanding of how users consume online video and interact with advertising in a collaborative approach with agencies, focusing on its video-sharing website YouTube.

Scope targets donors with chain reaction campaign

LONDON - Scope is launching a direct marketing campaign to encourage donors to support an inclusion scheme, which aims to create a future in which the lives of disabled and non-disabled are integrated.

Bayer awards OTC digital accounts to i-level

LONDON - Bayer Consumer Care has appointed i-level to handle digital activity across its brands, which include Berocca, Canesten and Rennie.

Wikipedia boss predicts serious downturn for websites

LONDON - The founder of not-for-profit reference site Wikipedia has predicted the downfall of "some major household name websites" and a drop in online advertising revenue.

Online adspend outlook still strong

LONDON - Online adspend will continue to expand at a strong pace in 2008 and grow every year until 2012, according to a new market report by Key Note.

Academy Films creates digital content division

LONDON - Academy Films has created a new division to deal specifically with creating online content.

I-level wins Bayer digital media

LONDON - Pharmaceutical group Bayer Consumer Care has appointed digital specialist I-level to handle digital media planning and buying for its portfolio of brands, including Berocca, Canesten and Rennie.

MySpace UK launches mobile application for Android phones

LONDON - Social network MySpace has launched its free MySpace Mobile application for Android devices in the UK, following its launch in the US.

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