LONDON - Sony Ericsson has launched a horror-movie inspired viral campaign and microsite to promote its new Walkman W595 handset.
LONDON - Sony Ericsson has launched a viral campaign and microsite to drive awareness of the new Sony Ericsson Walkman W595 handset in the run-up to Halloween.
LONDON - Nokia's new Comes With Music service is to be supported by a multi-million pound pre-Christmas campaign, launching this Saturday during ITV1 talent show The X-Factor.
LONDON - Digital sports and entertainment specialist Perform has signed a four-year deal with ITV Mobile to provide clip production services for ITV's England and FA Cup matches.
LONDON - InterContinental Hotels Group is linking up with Microsoft's online mapping service Multimap to raise awareness of hotel locations and drive hotel bookings.
LONDON - Cater Allen Private Bank, part of the Santander Group, is launching an online campaign across key financial websites next week to promote how, by working in partnership with Independent Financial Advisors (IFAs), they can provide the best level of service for high net worth clients.
LONDON - News Corporation's global online ad network .Fox Networks has passed its first ABCe audit to become a full member of IASH (Internet Advertising Sales House), the committee founded to regulate the activities of sales houses.
LONDON - ITV has confirmed that Sir Trevor McDonald will step down from presenting News at Ten after the US elections.
LONDON - Absolute radio has signed a six-figure deal with Ambi Pur, the air freshener brand, to sponsor its new Geoff Lloyd drive time show.
LONDON - Sky1 has secured the exclusive UK rights to MTV documentary 'Britney: For the Record', which gives viewers an insight into the mind of troubled singer Britney Spears.
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