Successful marketing partnership deals are a cost-effective way to engage with consumers during the recession, writes Nicola Clark
Despite a difficult climate, digital marketing continues to record impressive growth as other media struggle, and agencies with broad skill bases and good ideas look set to prosper. By Becky Charles
This is the 100th column I've written for Marketing. One hundred is an important number in Western culture - we follow the FTSE 100 and the Billboard 100, we review after the first 100 days and who can forget Haircut 100?
Commercial radio is luring more listeners, while Jazz FM and Absolute are relaunching confidently.
Agent 007 would be shaken rather than stirred by the Bond films' inauthentic product placements.
LONDON - MotorSport Vision, the company that owns one-time Formula One motor-racing track Brands Hatch, is launching an integrated campaign to promote its driving days over the Christmas period.
LONDON - Microsoft operating system Vista will be the first sponsor of catch-up TV content on ITV.com, as part of an integrated campaign across ITV platforms.
LONDON - Rufus Leonard has designed the marketing materials for the Annie Leibovitz exhibition, 'A Photographer's Life', which runs until February 2009 at the National Portrait Gallery, London.
LONDON - The Gate is extending its "Poppy Man" creative work for the Royal British Legion with Remembrance Day activity at Heathrow's Terminal 5 and a poppy email signature.
NEW YORK - Republican vice-president hopeful Sarah Palin has said that if she had things her way, the campaign to get McCain elected president would not see voters in swing states bombarded with automated marketing phone calls.
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