McCann nets £3m Staples account
30 Jan 2008 | by Noel Bussey
LONDON - Staples, the office supplies retailer, has appointed McCann Erickson to handle its £3 million UK advertising account.
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LONDON - The National Magazine Company's digital arm, Hearst Digital, has created GetlippyTV, an online TV channel to support the publisher's monthly women's lifestyle title Company.
LONDON - Staples, the office supplies retailer, has appointed McCann Erickson to handle its £3 million UK advertising account.
LONDON - Proximity London has strengthened its two year relationship with Harveys with an appointment to handle the furniture retailer's digital re-branding.
LONDON - The News of the World is launching an online fashion shop that will allow users to buy products featured in its new glossy supplement titled Fabulous, which launches this Sunday.
LONDON - PZ Cussons, the maker of Imperial Leather and Carex soap, has acquired the Sanctuary spa and beauty products business from British private equity group HgCapital for £75m.
LONDON - Waitrose will start to send out monthly emails to customers next month in a programme created by its integrated agency Kitcatt Nohr.
LONDON - Marketing company Catalina Marketing has appointed Dak Liyanearachchi to the new position of senior vice president of global retail solutions.
LONDON - Asda is planning a multimillion-pound relaunch of its website as part of a long-term strategy to give UK shoppers the 'ultimate online retail experience'.
Westfield, the multinational shopping centre operator, is planning a direct marketing offensive this autumn to support the launch of its first London shopping complex.
Wickes, the DIY retailer, has hired MWO to handle its £10m ad account, following last year's appointment of marketing director Rob Murray (Marketing, 7 November).